I created I-Ally from a place of great, deep need -- not only my own need, but an enormous need I felt and heard from those like me. There are millions of us, Millennials who are now 40% more likely to be taking care of an aging parent; Millennials who now comprise over 1/3 of multi-generational family caregivers. We don't relate to the traditional messaging that is geared towards caregivers.
We are different. We are younger, more diverse, and most likely providing the bulk of care all by ourselves. We need a new system.

I made I-Ally to connect us, and to empower us. If we join together, there's no end to the power that our voices have. If we join together, we prove the power we do have: we are the gatekeeper to positive patient outcomes for healthcare organizations. We are the key to the data that scientists and doctors need for research and clinical trials. We choose which vendor we use for medication management or Telehealth or life insurance.

So, this is how I see I-Ally: not just a place for us to support each other and be with people who know what we're going through; not just a place to get the best resources and information available; not just a place for us to focus on our own health and wellbeing; but also a vehicle for our own empowerment.

In solidarity,
Lucinda Koza, Founder of I-Ally


Lucinda Koza

Founder + CEO

After her own experience becoming her father's full-time caregiver at a young age, Lucinda's life's mission became to advocate for Millennial family caregivers.

She is a member of the current TechCrunch Include Cohort, SheWorx + AWS Startups Mentorship Program 2020, All Raise Org's Visionary Voices Speakers Bureau, and the Lyfebulb Patient Entrepreneur Circle.

She just received Honorable Mention in the Lyfebulb + Orexo Innovation Challenge and received Honorable Mention for Intermitten's 2020 Changemaker Award. Her writing has been published in Thought Catalog and Medium Women. Passionate about storytelling and giving voice to the voiceless, Lucinda also premiered a short film at the Cannes Film Festival in 2016.


Patrick Igwe


Patrick has been with I-Ally since its inception, volunteering his time and skill as a designer and software engineer in response to the COVID-19 pandemic.

He has since become Chief Technology Officer. A talented and dedicated developer, Patrick also spent years volunteering and working on urban planning in his native Nigeria. He uses his skill and passion in service of improving the lives and circumstances of those around him.


Matthew Yaroch

Chief Marketing Officer

Weeks after graduating high school, Matthew started working full-time in his mother’s home care franchise office. He has now spent the last six years as a client care manager and has been in thousands of homes working first-hand with family caregivers.

During the pandemic, Matthew kicked his efforts into high gear, deciding to captain a team for the 2020 Detroit Walk to End Alzheimer’s, for which he and his millennial teammate raised $10,000. Matthew also used this time to proudly earn certification in Entrepreneurship Essentials from Harvard Business School Online.

Matthew knew he wanted to create something new that could help more family caregivers. Out of pure ingenuity and skill, he created Carenect.net as a central online location for caregivers and their allies to connect and share resources. Matthew also created a mobile application version of the site and saw it through to the beta testing phase. After quickly gaining a large social media following, he reached out to I-Ally to inquire about a way to join forces.
I-Ally CEO Lucinda Koza immediately recognized his passion and skill, and the rest was history! In 2021, he was also named the Marketing & Outreach Subcommittee Chair for the Detroit Walk to #EndAlz!


Trevor van Mierlo

Advisory Board Member

Trevor van Mierlo is the Chief Scientific Officer of Evolution Health Systems. Dr. van Mierlo combines expertise in applied health economics, product strategy, and rigorous validation to shape the future of digital health. For over 20 years he has applied evidence-based behavior change strategies to consumer-facing interventions for pharmaceutical companies, behavioral health organizations, non-profits, and government agencies.

He frequently serves as an advisor or co-investigator in private or publicly funded digital health research projects. With over 1,100 citations in academic literature, he publishes outcomes, strategies, and methods in high-impact digital health publications, and peer reviews manuscripts submitted to leading journals.


Jay Shah, MD

Advisory Board Member

Dr. Shah is a Senior Associate Consultant at the Mayo Clinic, as well as a highly experienced cardiologist, entrepreneur, startup investor and advisor. After training at Massachusetts General Hospital and Washington University, he built and led a thriving and successful cardiology business, converting it from a loss-making service line into a multimillion dollar enterprise.

He was recruited by the Mayo Clinic to develop the international patient program and a center for diseases of the aorta. In every organization, he has held multiple leadership roles, and believes strongly in the transformative ability of positive and collaborative thinking. Always passionate about investing,

Dr. Shah is an avid startup and angel investor, and serves on Advisory Boards for several companies.

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